SNSD Japan Promotion 2010

Mid-June, it was announced that the group had signed contracts in May, and would begin working under Universal Music Japan's record label Nayutawave Records for their Japanese promotions, with their first Japanese single expected to be released in September 2010.Girls' Generation began promotion in Japan in August. "少女時代到来～初来日記念盤～" (Girls' Generation's Arrival ～ First Time in Japan Commemoration Disc ～), a DVD featuring seven of the group's music videos as well as special bonus footage was released on August 11, with the special edition of the DVD containing a pink glowstick as well as a pass to the Girls' Generation debut at the Tokyo Ariake Colliseum on August 25. In the first week after release, the DVD sold 23,000 copies, making No.4 on the weekly DVD Oricon ranking and No.3 on the weekly music DVD ranking,making Girls' Generation the first female k-pop group to make the Oricon DVD Top-5 ranking.The sales for the group's first photobook, “少女” (So Nyuh) were estimated to at 1.6 billion won even before release.